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| Want Free Publicity? Create a Fact Sheet |
| Written by Danek S. Kaus | |||
| Friday, 12 March 2010 09:52 | |||
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You probably know that if you want to get free publicity, you need to send a press release to the media. But a press release is meant to cover the broad strokes, not go into the details. That's why people who are serious about getting publicity create a press kit. The press kit can contain several items in addition to your press release.
You probably know that if you want to get free publicity, you need to send a press release to the media. But a press release is meant to cover the broad strokes, not go into the details. That's why people who are serious about getting publicity create a press kit. The press kit can contain several items in addition to your press release. For this reason, many people who are serious about getting publicity create what is called a press kit, which may include, among other items, a photo, a list of suggested questions and a fact sheet. A great way to make your pitch to the media stronger is to augment is to include a separate fact sheet with the press release. Fact sheets are easy to create. Simply list of series of facts that relate to your story. Let's say that your are a real estate broker or agent. You might want to create a list that contains such items as the following: The median price of the average home in your area. What the median price was six months ago. A statement about how long as house in your community was on sale this time last year vs this year. If you are beating the competition, you may want to list some facts about your company, which might include: How many homes you sell on a a monthly or yearly basis, or both The average number of homes sold by all the real estate companies in your community When you started your business The number of agents that work out of your office So in your efforts to get free publicity, you can create a wide number of fact sheets, each of which supports a particular press release or story angle. So consider adding a fact sheet to your press kit and watch your free publicity grow. Or as they often said in the old" Dragnet" TV show and movie, "Just the facts, ma'am. About the Author:
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