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Are SEO Company Fees Reasonable?
Written by David Kalin   
Tuesday, 09 March 2010 00:11
Over the years I've been asked many times over, "why is it that SEO Companies charge so much for their services?". Truth be told I think if I had a hundred dollars every time I've been asked this question I'd probably be making more money (at least in net profit) than an SEO Company. If you shop around the internet, pricing out for SEO marketing services can be a bit confusing as prices tend to have a rather wide disparity. For instance, you might find one company charging $1,500 per month while another charges only $650 per month. Then there are those who claim to charge much less at under $400.
by DavidKalin


Over the years I've been asked many times over, "why is it that SEO Companies charge so much for their services?". Truth be told I think if I had a hundred dollars every time I've been asked this question I'd probably be making more money (at least in net profit) than an SEO Company. If you shop around the internet, pricing out for SEO marketing services can be a bit confusing as prices tend to have a rather wide disparity. For instance, you might find one company charging $1,500 per month while another charges only $650 per month. Then there are those who claim to charge much less at under $400.

The sad fact is you get what you pay for here. The reasoning behind the high fees for these service stems from the fact that an honest and above board SEO specialist is going to have to put in a tremendous amount of labor hours if he's going to really help your site move up the ranks in the search engines. Everything that you will need to be done from website page edits to link building is done mostly by hand and can be an extremely time consuming process for the person or company that's doing it for you. Anyone who's ever tried link building on their own can attest to this, and it stands to reason why so many good seo experts will charge an average of $800-$1,000 per month and even much more depending upon certain details such as time constraints which you may require and also how competitive your key phrases might be as well.

The fact is that no matter how small or large an SEO company may be, someone has to be paid to sit down and actually do all the tedious tasks associated with good search engine optimization and this is the reason why you'll see fees that can reach well beyond $1,000 per month. The only way to try negotiating your monthly fee to a lower level would be to request a lower priority placed upon your account where you'd allow your SEO project to receive a lower amount of time spent each week, but keep in mind this is likely to delay your results over the long run as well, so it all evens out either way you do it.

Having a good understanding of how much time your SEO company is going to be committing to your project each week (or each month) should be an important factor in your negotiations with any new SEO marketing service since it will dramatically effect your monthly charges. While you need to make certain that enough time is going to be devoted in order to achieve your goals you need to also make certain that you're not being over charged for fraudulent hours you are not really getting. A good idea might be to have a weekly or bi-monthly meeting with your SEO specialist for an oral report about what exactly was performed, what progress has been made (if any) and approximately how much time was devoted to such tasks.

Obviously an SEO expert who can achieve your goals has a perfect right to expect to be well compensated for his services and certainly deserves it as long as he can deliver on your expectations. Seeing prices of $800-$1200 per month should be seen as perfectly reasonable as long as the cost doesn't outweigh the benefit, which of course depends upon just how much your sales might increase for being on the first page of Google for a particular key phrase. But it's not an SEO's job to predict your return on investment. His real job is to get you improved search engine rankings and more traffic to your site. These are all factors that need to be considered between you and your SEO service and the most important point to remember here is that you should be looking for someone who is willing to take the time to openly discuss them with you.

About the Author:

Want to find out more about a good SEO Company, then visit The Web Manager site on how to choose the best SEO Marketing Services for your needs.
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